Insurance Agency Websites
Having a professional insurance agency website is critical to competing online or offline. The fact is, more and more people check out businesses online before picking up the phone or stopping by in person. In other words, you are being judged every day and your agency’s website is often a prospect’s first impression of you as a business professional and your agency.
WordPress ™ CMS
All insurance agency websites are built on the award winning WordPress™ Content Management System and the Genesis framework. What does that mean to you? It means that it is tried and tested and can be easily edited and maintained by thousands of web professionals.
Professionally Designed Themes
Your agency site can be built using any number of professionally designed website themes. Starting with an existing theme simply means that a lot of the details have already been taken care of. Starting with a theme as a base, we can customize the theme to incorporate your agency’s colors, images, and logo, to make it professionally represent your agency online.
Built for Mobile
All insurance agency websites built by Insurance Marketing Partners are responsive websites, meaning that they are optimized to be easily viewed on any browser whether it be on a desktop, a tablet, or a smartphone. With more people searching and browsing with mobile devices, your agency website will stand out as cutting edge and professional.
Having professionally written copy is important from two very important perspectives: that of the reader (your prospect), and that of Google.
Having well-written copy for the reader is the number one consideration. It makes it easy for them to stay on your site long enough to find what they’re looking for or to answer their question. More importantly, when they find what they’re looking for, good copy should “convert” the reader to a desired “call to action”. That desired action could be to “like” or “share” or “comment” on an article, to give you their email address in exchange for something of value, or to pick up the phone and call you.
In addition to writing for the reader, consideration should be given to search engines such as Google™ as well. While secondary to the writing for the reader, using certain keywords throughout the copy on your site and keeping pages theme specific (maybe to a certain line of business), will increase the chances that prospects will find you online.
All agency website packages include:
- Premium responsive (mobile optimized) design
- Individual agency branding
- Agency-provided images supplemented by licensed professional photos
- Unique, agency-specific copy
- Social sharing widgets
- SSL Hosting
- And much, much, more