Content marketing is critical for all online media and can’t be ignored. So what is content marketing? It’s simply creating and sharing content of various types to attract, educate, and convert prospects. Insurance content marketing can take on many different forms including articles, blog posts, images, video, or podcasts; even social posts such as those on Facebook are a form of content marketing.
The idea behind insurance content marketing is to provide something of value or interest to a target audience. That something might be an article on teenage drivers for a personal lines audience, or a risk management article for a commercial audience. You should also mix it up a bit and share content related to your product or service along with content about your agency and staff, or the community you live in. Where your content is being published, and who the intended audience is, will dictate the mix. A good rule of thumb is that content for a general, personal lines audience, should be a mix of human interest or community-based content along with posts regarding insurance. If you’re targeting commercial lines or niche-specific audience, we would suggest content of a more professional nature.
Content marketing has taken on a more prominent role in marketing plans for many businesses. One reason for this is that people are busy today, and if they see or hear a brand constantly bombarding them with content that is weak or off-topic, they will ignore it. If it continues, they may even opt-out of your newsletter or stop following/liking you on your social network. Therefore you need to consistently share content that is of value and is entertaining. The idea isn’t to be selling, but rather to keep your brand in front of your audience in a positive light.
If you’re not the type that has the time or interest to write or create content of any sort, Insurance Marketing Partners has professional copywriters available to provide unique content especially for your agency. They will work with you to identify subject matter whether it be insurance related, community related, or news about you or your agency.
For your Website
Keep your audience engaged and promote the products and services your agency offers. A Blog Post is a great way to promote your agents and your agency brand. It’s also a great way to get Google’s attention each and every month, which will help your agency become more visible when prospects search for a new agency.
Insurance Marketing Services will write and post a custom blog post to your agency’s website each month. We’ll work together with your agency to be sure your blog posts are accurate and entertaining, and will incorporate your agency’s brand to further promote what makes your agency different.
For your Social Pages
To keep your social audience engaged, Insurance Marketing Partners will create content on your social networks on your behalf. This content will be relatively short and light in nature, designed specifically to engage your audience to maximize reach. Our copywriters will work with your agency to learn more about what’s new and interesting at your agency to ensure your posts are on point.
For your Email List
We’ll also create a monthly newsletter to send out to your prospects and customers. Our professional copywriters will put together a mix of articles that will inform your audience on risk related issues as well as items of local interest. All newsletters are designed to match your agency’s brand and are mobile friendly.