Believe it or not, an insurance agency’s email marketing initiative is arguably the best return on investment of all the digital marketing options available. While email marketing is not the new shiny object in the digital marketing toolbox, it is arguably the most effective digital marketing tool available to a business large and small.
Permission Marketing
Email marketing is an example of permission marketing. It’s called permission marketing because the clients and prospects on your email list have given you permission to contact them through email with special announcements, news, or offers. Respecting that fact, we’ll create segmented email marketing lists specific to your agency such as a client list and a prospect list, a personal lines list and a commercial lines list, and possibly even a list that targets a specific industry. By creating segmented lists, we can deliver the right message to the right people at the right time, in addition to making sure the message is relevant and on-point. We’ll also import existing lists you might have is other systems such as your agency management system or Outlook. Building a large, accurate, and targeted list can be a strategic advantage for your agency.
Agency Newsletters
All e-Newsletters created by Insurance Marketing Partners include a timely article about insurance, a call-to-action such as asking for an online review or referral, and are customized to your agencies brand. Some programs support agency-specific content as well. And because the majority of email is now being opened on a smartphone or tablet, all newsletters are compatible and actionable across all platforms.
Measurable and Safe
Like all digital marketing activity, the effectiveness of an insurance agency email marketing initiative can be measured quite accurately. When we meet with you and your team, we’ll look at how many emails were sent, how many were delivered, how many were opened, and how many were acted upon. We can even do split-testing to find out what message is most effective for a particular audience. Built upon the award-winning MailChimp email marketing platform, you can be assured that all of your agency’s email activity is CAN-SPAM compliant, and effective.
