What Makes Insurance Marketing Partners Different
Insurance Marketing Partners is a digital marketing agency that has an exclusive focus on helping independent insurance agents build a bigger and better book of business. We start by recognizing that you are an insurance agent and not a digital marketing professional. We also recognize that you don’t have the time, or maybe the interest to understand all the details involved with digital marketing. We’ll take the time to simplify it, and provide you what you need to know to make smart business decisions. We also recognize that no two agents or agencies are alike, so we take an individual approach with each agent. We’ll start by asking some questions to better understand you, along with your agency’s strengths, interests, talents, and markets. Then we’ll come back with a recommended strategy customized to meet your individual objectives and budget.
While I don’t actually do everything at Insurance Marketing Partners, I guess you could say that I’m the driving force behind sales and product management.
Prior to starting Insurance Marketing Partners, I was lucky enough to be part of the team that developed projectcapmarketing.com and the new trustedchoice.com sites for the Independent Insurance Agents and Brokers of America (IIABA). While I’ve been involved with online insurance projects in the past, this was a great experience working with a lot of other smart individuals and leaders in the industry throughout the United States.
My first experience in the property and casualty insurance marketplace was on the vendor side of the industry. I was Senior Vice President of Product Management for MI-Assistant Software, which later became known as FiservFSC, StoneRiver, and now Vertafore. Over the years I contributed in many respects including sales, marketing, product and project management.
I also have practical experience managing the personal lines department of one of the larger insurance agencies in the upper Midwest. That experience was great as it gave me first-hand understanding of what an independent insurance agent deals with on a day-to-day basis. Most importantly, that experience allows me to design solutions from the end user’s point-of-view while at the same time balancing the needs of other stakeholders, in addition to technical requirements.
I continue to hold a license to sell P&C in Wisconsin and recently earned my CIC designation. To sum it all up, I’ve worked with independent insurance agents for more than 25-years, helping them sell more insurance through either software, sales management, or marketing, and would love the opportunity to help your agency just the same.