Linking to Your Agency’s Facebook Page

There are many cases where you might want to create a link to your agency’s Facebook Page itself. One that comes to mind is if you wanted to direct someone to your page, in order for them to “Like” you page. The following outlines how to properly link to your Facebook Reviews Page:

1. Identify the image or text that you want to link to your Facebook Page. Often times this will be a simple call-to-action such as “Like Us on Facebook”. One thing to note is that if you are linking from an email or email signature, we discourage using images as many email clients don’t download images by default and your links will look awful. Instead, we suggest linking  to your Facebook Page with a word or sentence as suggested above.
2. Creating a link from a word or phrase is a matter of highlighting the word or phrase, then choosing one of the following methods, depending on what program you are in when making the edits:
   1. Select the text that you want to turn into a link then do one of the following:
      1. Right-click on the highlighted word or phrase and choose Hyperlink.
      2. Choose the Hyplerlink icon from your toolbar or ribbon
      3. Choosing Insert/Hyperlink from the menu
3. When the hyperlink dialog box appears, insert your Facebook Page URL as described below
   1. What you’ll want to do is link to your Facebook Home Page using your Facebook Page ID instead of your Facebook Page Name. Your URL will look something like this: https://www.facebook.com/987654321/. You can find your Page’s ID by going to: https://www.facebook.com/FacebookPageID/
   2. We discourage using your vanity URL such as: https://www.facebook.com/InsuranceMarketingPartners/ because it will not resolve correctly on some devices such as an iPhone. Using your pages ID will guarantee that everyone will find your page without regard to what device they’re using.
   3. One thing to note is that mobile users will be brought the web browser version of Facebook and not the Facebook App that most people use on their mobile device. Because of this they will be prompted to login before being able to “Like” your page. However, they will still be able to see your page, look at your posts, and find your phone number among other things.

Notes

1. Facebook requires anyone leaving a review on your page be a logged in as a Facebook user.

2. Be sure to test all links once they are setup to ensure accuracy and functionality.