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Linking to Your Agency’s Facebook Reviews Tab

December 4, 2014 By Mike Peterson

There are many cases where you might want to create a link to your Facebook Page Reviews Tab. Your Reviews Tab is where customers can rate your agency by way of assigning a number of stars between one and five, and optionally leave a few words describing their experience. The following outlines how to properly link to your Facebook Reviews Page:

You have two options to link visitors to Facebook:

  1. The first (and preferred) method is to link directly to your Reviews Tab by using the URL: https://www.facebook.com/FacebookPageName/reviews. This works well as it brings the visitor directly to your Facebook Reviews Tab where they can leave a review. The one drawback of this method, and that is that visitors using an iPhone will not be brought to your reviews page. In fact, they’ll won’t be brought to your page at all. Instead, our tests indicate that they will be sent to their own Facebook Newsfeed or be asked to login.
  2. The second option is to link to your Facebook Home Page using your Facebook Page ID instead of your Facebook Page Name. This will guarantee that everyone will find your page without regard to what device they’re using. The drawback is that they will need to make an extra effort to go to the Review Tab. A second drawback is that mobile users will be brought to the web browser version of Facebook instead of the Facebook App that most people use on their mobile device. Because of this they will be prompted to login, and that likely won’t happen. If you still choose to use this method, your URL should look like this: https://www.facebook.com/FacebookPageID/.
    1. You can find your Facebook Page ID at: https://lookup-id.com/
  3. Regardless of method chosen, identify the image or text that you want to link to your Facebook Reviews Page. One thing to note is that if you are linking from an email or email signature, we discourage using images as many email clients don’t download images by default and your links will look awful. Instead, we suggest linking a word or sentence to your Facebook Page.
  4. Creating a link from a word or phrase is a matter of highlighting the word or phrase, then choosing one of the following methods, depending on what program you are in when making the edits:
    1. Select the text that you want to turn into a link then do one of the following:
      1. Right-click on the highlighted word or phrase and choose Hyperlink.
      2. Choose the Hyplerlink icon from your toolbar or ribbon
      3. Choosing Insert/Hyperlink from the menu
  5. When the hyperlink dialog box appears, insert your Facebook Page URL as described above.

Notes

  1. Regardless of method, Facebook requires anyone leaving a review be a logged in as a Facebook user.
  2. Be sure to test all links once they are setup to ensure accuracy and functionality.

Filed Under: Search Marketing, Social Marketing, Training

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N47838 Tower Rd
Strum, WI 54770
855-797-2432
mike@insurancemarketingpartners.com

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