Online Insurance Marketing - Insurance Marketing Partners

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855-797-2432
mike@insurancemarketingpartners.com

Insurance Marketing Content Tools & Links

  1. Files (right click and chose “Save Link As” or “Save Target As”)
    1. 2016 Content Calendar
    2. Winter Get Away Presentation
  2. Online Statistics
    1. 84% of adults are online
    2. 74% of adults use social networking & 71% of adults use Facebook
    3. Facebook users average 40-minutes each day
  3. Your Style Guide
    1. http://blog.hubspot.com/blog/tabid/6307/bid/31247/The-Simple-Template-for-a-Thorough-Content-Style-Guide.aspx
    2. https://designschool.canva.com/blog/your-brand-needs-a-visual-style-guide/
    3. http://www.apstylebook.com/
    4. http://www.chicagomanualofstyle.org/
    5. http://www.grammarbook.com/
    6. http://www.merriam-webster.com
    7. http://titlecase.com
  4. Keyword Research
    1. https://moz.com/beginners-guide-to-seo/keyword-research
    2. https://www.google.com/trends/
  5. Writing a Killer Title
    1. https://www.portent.com/tools/title-maker
    2. http://seopressor.com/blog-title-generator/
    3. http://www.inboundnow.com/apps/kill-writers-block/
    4. https://contently.com/strategist/2015/02/04/how-buzzfeed-r29-and-other-top-publishers-optimize-their-headlines-and-images/
    5. http://buzzsumo.com/
  6. Writing “Scanable” Content
    1. http://www.ironpaper.com/webintel/articles/writing-scannability/
  7. Blog Post Structure
    1. https://www.searchenginejournal.com/structure-perfect-blog-post-examples/147887/
  8. Readability & Editing Tools
    1. https://app.grammarly.com/
    2. http://www.thesaurus.com/
    3. http://read-able.com/
    4. https://readability-score.com/
    5. http://www.hemingwayapp.com/
  9. How to Write
    1. https://moz.com/blog/how-to-write-for-the-web-a-new-approach-for-increased-engagement-whiteboard-friday
    2. http://www.copyblogger.com/
    3. http://www.helpscout.net/blog/writing-well/
  10. Researching exposures and coverage
    1. http://www.iii.org/
    2. https://www.irmi.com/free-resources
    3. http://www.roughnotes.com/
    4. http://www.pianet.org/
    5. http://www.scic.com/
  11. Curation
    1. http://www.siegemedia.com/content-curation
    2. https://www.searchenginejournal.com/curated-content-right-step-step-guide/146757/
  12. Public Domain Images
    1. https://www.mediawiki.org/wiki/MediaWiki
    2. http://publicdomainarchive.com/
  13. Licensed Images
    1. http://www.bigstockphoto.com/
  14. Marketing Laws
    1. Where to find state & federal requirements
      1. Advertising Liability & FTC Consumer Protection Laws
      2. http://docs.legis.wisconsin.gov/statutes/statutes/628.pdf
    2. Gramm-Leach-Bliley ACT
    3. Don’t share lists between companies
    4. CAN-SPAM ACT
      1. Don’t buy lists
      2. Don’t use false or misleading header information
      3. Don’t use deceptive subject lines
      4. Tell recipients where you’re located
      5. Tell recipients how to opt out of receiving future email from you
      6. Honor opt-out requests promptly
    5. .com Disclosures
      1. Avoid unfair or deceptive acts or practices
      2. Details to the offer
      3. Evidence to back it up
      4. Clear and conspicuous
    6. Communications Decency ACT
      1. Provides immunity from liability for providers and users of an “interactive computer service” who publish information provided by others
      2. Edits are your responsibility
    7. Digital Millennium Copyright ACT
      1. Always seek permission when re-publishing content of others
      2. Check content supplied by others for originality
      3. Obey Take Down Notices
    8. National Labor Relations ACT
      1. Protected Concerted Activity
        1. Pursuant to Section 7 of the NLRA, employees have the right to communicate with one another about the terms and conditions of their employment.
    9. Contractual Liability
      1. Consider all the EULAs you’re agreeing to
    10. Libel Exposure & Privacy Issues
    11. Errors & Omissions Exposure
      1. Choose your words wisely
      2. Consider context of original content
    12. Social Media Gotchas
      1. Contractual Liability
      2. Be careful of the casual nature of it
      3. Treat all content as a public conversation
      4. Pages are Public
      5. Take transactional conversations offline
      6. Monitor reputation
      7. Talkwalker.com
      8. Google Alerts

Contact

Insurance Marketing Partners
N47838 Tower Rd
Strum, WI 54770
855-797-2432
mike@insurancemarketingpartners.com Google+

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