Reviews are where Google+ users can rate your agency by way of assigning a number of stars between one and five, along with a few words describing their experience. Gathering a number of positive reviews can not only help you agency rank better in Google and Bing, it can make a big difference on whether or not someone picks up the phone to get a quote, or moves on to the next agency’ website. A couple of good strategies on how to gather reviews are to ask for them immediately after the sale, or after a successful service transaction.
The following outlines how to properly link to your Google+ Reviews:
- Much like Facebook, linking to your Google+ Business Reviews from a mobile device is not well supported through a URL link. The only way one can leave a Review from a mobile device is to find your business themselves through the Google Local App or Google Maps App, and create a review from there. Because of this, there is only one practical option left, and the good news is that it works just fine for all desktop users as well. Therefore, let’s focus on the desktop user experience.
- Identify the image or text that you want to link to your Google+ Reviews Page. One thing to note is that if you are linking from an email or email signature, we discourage using images as many email clients don’t download images by default and your links will look awful. Instead, we suggest linking a word or sentence to your Google+ Page.
- Creating a link from a word or phrase is a matter of highlighting the word or phrase, then choosing one of the following methods, depending on what program you are in when making the edits:
- Select the text that you want to turn into a link then do one of the following:
- Right-click on the highlighted word or phrase and choose Hyperlink.
- Choose the Hyplerlink icon from your toolbar or ribbon
- Choosing Insert/Hyperlink from the menu
- Select the text that you want to turn into a link then do one of the following:
- When the hyperlink dialog box appears, insert your Google+ Page URL
- The URL that should be used in your link is: https://plus.google.com/+AgencyPageName/about?hl=en&review=1
- Be sure to replace “+AgencyPageName” with your agency’s actual Google+ Page name
Notes
- Regardless of method, Google requires anyone leaving a review be a logged in as a Google+ user.
- Be sure to test all links once they are setup to ensure accuracy and functionality.