As you may have read in our article about using your email signature to gather Facebook Likes, as well as social reviews, implementing a few changes to your service processes can yield equally successful results.
When you think about it, when would be the best time to ask for a referral, a Facebook Like, or a social review for your insurance agency? Perhaps immediately after you just helped someone with a policy change, answered a billing question, or successfully closed a claim? Consider implementing the following suggestions to your customer service processes, and you’ll find yourself with a bigger social audience and plenty of customer reviews to attract new quoting opportunities.
Asking for a Social Review
Feel free to modify to meet your agency’s needs:
- Gather the prospect/client email address during the service transaction if you don’t already have it.
- Ask permission to add them to your agency newsletter mailing list.
- Add email address to your agency management system.
- From time-to-time, synchronize your agency management system’s client and prospect data with your email marketing platform.
- Two-days after you’ve closed a service transaction, send a personalized thank you email by way of an email template such as this:
I thought I’d send a short email to follow-up on the <change, billing question, etc.> that we took care of for you a couple of days ago. If there is anything we failed to do, or your issue isn’t resolved, please reply to this email and let us know immediately.
On the other hand, if all is well, I have a small favor to ask of you. As you may be aware, online reviews are becoming very important to individuals and businesses when shopping for goods and services online. Therefore I’m asking if you could take a moment and leave a short online review for our agency on either Facebook or Google+. The links to our review pages are:
ABC Agency Facebook Reviews
ABC Agency Google+ Reviews
Once again, thank you for choosing <agency name> Insurance.
After you’ve gathered a number of reviews on Facebook and Google+, you’ll probably want to start mixing it up a bit by adding links to Yelp, Superpages, and other online review sites.
By implementing these simple changes to your service transaction processes, your entire support staff will be actively soliciting Facebook Likes and customer reviews from everyone that you provide service to. Before you know it, you’ll have a number reviews to help promote your agency and attract new business.