Unless you’ve been living under a rock, you already have a signature line that is automatically appended to each email that you send. This is not only a time-saver, it’s a great opportunity to brand your agency by being clean, consistent, and professional such as shown below.
Joe Agent, Owner and Producer
ABC Insurance Agency, Inc.
123 Main Street
Anytown, WI 54321
Phone: (555)555-1234
Fax: (555)555-6789
joe@abc.com | www.abc.com
We suggest keeping things simple and not using any images whatsoever in your email signature, as many email clients don’t show images by default, and your signature ends up looking horrible. Instead of images, style your signature line using font colors & size, along with a bold typeface. In most cases, using italics to style a signature comes across a bit cheesy, but that’s just our opinion.
Other Marketing Opportunities
Building Your Facebook Audience
Besides branding your agency, it’s also a great opportunity to and add a call-to-action (CTA) that will help with your agency’s marketing efforts.
A common CTA is to ask one to “Like” your agency’s Facebook Page. While the actual “Liking” can’t be programmed into an email signature easily, it’s simple enough to add a simple line such as “Be sure to Like us on Facebook!”, where some or all of the sentence is linked to your agency’s Facebook Page.
Gathering Customer Reviews
In addition to, or in place of asking for a “Like”, you might want to focus on gathering online reviews instead. Doing so will not only help your insurance agency’s ranking in Google and Bing, it can do wonders for conversions as well. Reading social proof such as found in a customer review, can be the difference between a prospect picking up the phone and giving you a call, or moving on to another website.
To add a review call-to-action (CTA) to your signature line, you can simply add a couple of sentences with links to your Facebook and Google+ Review pages such as:
We’re doing our best to exceed your expectations!
Let us know how we’re doing on Facebook or Google+
Conclusion
By implementing these simple changes to your email routine, your whole agency will be passively soliciting Facebook Likes and customer reviews from everyone that you send an email to. That includes not only clients, but prospects, friends, family, business associates, underwriters, adjusters, and company personnel. Before you know it, you’ll have a number of Fans and reviews to help promote your agency.
Notes
- Instructions on how to edit your email signature can be found at:
- Instructions on how to link to your Facebook Reviews.
- Instructions on how to link to your Google+ Reviews.
- Adjust the color of your agency name as well as the call to action.
- Be sure to test all links once they are setup to ensure accuracy and functionality.
